Lately I’ve been thinking a lot about why I create at all.
Across everything I do - events, exhibitions, dinner parties, music, paintings, workshops - there seems to be a common thread. For a while, I thought it was about creating experiences for other people. About sharing moments, creating memories, inspiring awe.
But the more I sit with that, the more I realise there is so much more to this.
It’s not really about the sharing or the creating. I don’t want to produce something engineered to impress, or to entertain in an obvious way, like a theme park might aim to do. Something that spectacular could easily become overwhelming.
What I’m drawn to, feels quieter than that.
More conditional.
More like creating the right set of circumstances where something can happen.
I think what I’m actually interested in, is the kind of experience that emerges when all the environmental factors are right. Something subtle. Something thought-provoking. Something that isn’t forced, but encountered.
An experience that sits just within reach.
Maybe something close to what Vygotsky describes as the Zone of Proximal Development - the space where something can be realised, but only under the right conditions. Not too obvious, not too far away. Just enough to shift perception.
I’m also starting to realise that I’m not an artist simply because I enjoy creating.
That’s not to say I don’t - it can be exhilarating. The act of experimenting, of trying to bring something into the world that previously only existed in my head, and finally getting there - that feeling is phenomenal.
But that isn’t the core of it.
What I value more is the experience of the audience. The atmosphere that’s created. What that atmosphere allows someone else to feel, notice, or become aware of.
I find myself constantly imagining this while I create.
Placing myself in the position of the viewer. Trying to anticipate what the work might become for them, within the environment it’s encountered in. Adjusting things, not just based on what I want, but on how it might be received – felt - from the inside.
In that sense, the process becomes less about making something, and more about constructing the conditions for something to occur.
Because of that, the work becomes deeply personal.
Not just because it comes from me, but because I’m continuously projecting myself into it - through empathy, through anticipation, through trying to understand how someone else might experience it.
A lot of me ends up embedded in the work through that process.
And I think that’s why I find it difficult to let things go.
Finishing something isn’t just about completing it. It’s about separating myself from it enough to allow it to exist independently. To accept that whatever I was trying to set in motion will now happen - if it happens at all - without me.
Maybe that’s also why it takes me so long to finish these things in the first place.
Perhaps I’m not just trying to create experiences.
I’m trying to communicate something.
Something about the lived experience of life - of being alive - that isn’t easily articulated.
And I think that’s why I keep returning to art, in all these different forms.
Because it feels less like a medium, and more like a kind of language.
Not a language that explains things clearly or directly, but one that allows something to be felt, recognised, or understood without needing to be fully defined.
The environments I create, the atmosphere, the details - they all become part of that attempt.
A way of translating something internal into a space where someone else might encounter it in their own way.
I’m not trying to tell people what to feel.
I’m trying to make it possible for something to be felt.
Not spectacle. Not intensity for its own sake. But a quieter kind of experience - one that might shift something slightly. Something that might linger, even if only briefly.
A moment of awareness. Of connection. Of being present.
Something that reminds you, however subtly, what it feels like to be alive.
